the Rakuten Advertising Affiliate Program: 8 Most popular Product Categories

Rakuten Advertising Affiliate Program, a global leader in performance marketing, offers an extensive affiliate program that provides opportunities for individuals and businesses to earn commissions by promoting a wide range of products and services. In the vast landscape of online marketing, affiliate programs have emerged as a lucrative avenue for individuals and businesses alike to monetize their online presence. In this article, we will delve into the intricacies of the Rakuten Advertising affiliate program, exploring how to join, earn, and the array of products it offers.

Rakuten Advertising’s affiliate program is a platform that connects publishers (affiliates) with advertisers, enabling affiliates to earn commissions by promoting products or services offered by advertisers. Because of its performance-based business strategy, affiliates receive rewards only when their marketing efforts generate the intended actions, such clicks, leads, or sales.

Rakuten Advertising affiliate program

Joining the Rakuten Advertising affiliate program is a straightforward process:

  1. Sign Up:

Visit the Rakuten Advertising website and navigate to the affiliate program section. Click on the “Join Now” or “Sign Up” button to initiate the registration process.

  1. Application Review:

Once you’ve submitted your application, it will undergo review by Rakuten Advertising’s team. They assess various factors including your website quality, traffic volume, and relevance to their advertisers.

  1. Approval:

If your application is approved, you’ll gain access to the Rakuten Advertising dashboard where you can browse through available advertisers and generate affiliate links.

  1. Promote Products:

Select the products or services you wish to promote and incorporate affiliate links into your content such as blog posts, social media posts, or email newsletters.

  1. Earn Commissions:

Earn commissions whenever a user clicks on your affiliate link and completes a desired action such as making a purchase or signing up for a service.

Earning potential within the Rakuten Advertising affiliate program is substantial, with commissions varying depending on the advertiser and the actions taken by referred users. Commissions may be based on a percentage of the sale amount, a flat fee per sale or lead, or a hybrid model combining both.

The Rakuten Advertising affiliate program boasts a diverse range of products and services spanning various industries. Here’s an overview of some of the product categories offered within the program:

Rakuten Advertising affiliate program


Affiliates can promote an extensive array of fashion products including clothing, footwear, accessories, and jewelry. This category may encompass everything from designer apparel to affordable everyday wear, catering to diverse fashion preferences and styles.

Rakuten Advertising affiliate program


The program offers a wide selection of electronic gadgets, devices, and accessories. Affiliates can promote products such as smartphones, laptops, tablets, headphones, cameras, gaming consoles, and more, targeting tech-savvy consumers seeking the latest innovations.

Rakuten Advertising affiliate program


Travel enthusiasts can find a plethora of offerings within the Rakuten Advertising affiliate program. This category encompasses airline tickets, hotel bookings, vacation packages, car rentals, travel accessories, and other travel-related services, catering to individuals planning leisure or business trips.

Rakuten Advertising affiliate program

Health & Beauty

Affiliates interested in health and beauty niches can promote an extensive range of products and services. This category may include skincare products, makeup, hair care essentials, vitamins, supplements, fitness equipment, wellness services, and more, catering to consumers seeking to enhance their well-being and appearance.

Rakuten Advertising affiliate program

Home & Lifestyle

The program also features products related to home and lifestyle categories. Affiliates can promote home decor items, furniture, kitchen appliances, gardening supplies, organizational tools, and other lifestyle products, catering to individuals looking to improve their living spaces and enhance their daily routines.

Rakuten Advertising affiliate program


For affiliates targeting automotive enthusiasts or consumers in need of automotive products and services, the program offers a range of options. This category may include automotive parts, accessories, tools, maintenance services, car rentals, and more, catering to individuals passionate about automobiles or seeking practical solutions for their vehicles.

Rakuten Advertising affiliate program

Sports & Outdoors

Fitness enthusiasts and outdoor adventurers can find a wealth of products within this category. Affiliates can promote sports equipment, activewear, outdoor gear, camping essentials, fitness accessories, and more, targeting individuals interested in staying active and exploring the great outdoors.

Rakuten Advertising affiliate program

Food & Beverage

The program may also include offerings in the food and beverage industry. Affiliates can promote gourmet foods, specialty beverages, cooking ingredients, meal delivery services, and other culinary delights, catering to food enthusiasts and epicureans seeking quality and convenience.

These are just a few examples of the product categories available within the Rakuten Advertising affiliate program. With its vast network of advertisers, affiliates have the flexibility to explore and promote products across a multitude of industries, enabling them to align their promotional efforts with their niche and audience preferences effectively.

  • Is there a cost to join the Rakuten Advertising affiliate program?

No, joining the Rakuten Advertising affiliate program is free of charge.

  • How are commissions paid out?

Commissions are typically paid out on a monthly basis via various payment methods including direct deposit, PayPal, or check.

  • Are there any requirements to become an affiliate?

While there are no strict requirements, having a website or platform with quality content and a decent amount of traffic can improve your chances of being approved.

  • Can I promote multiple advertisers within the Rakuten Advertising network?

 Yes, affiliates have the flexibility to promote products and services from multiple advertisers within the Rakuten Advertising network.

  • Is there customer support available for affiliates?

 Yes, Rakuten Advertising provides dedicated customer support to assist affiliates with any queries or issues they may encounter.

  • How long does it take to get approved as an affiliate after applying?

The approval timeline can vary depending on factors such as the volume of applications and the thoroughness of the review process. In most cases, applicants receive a response within a few business days.

  • Are there any restrictions on promotional methods?

While Rakuten Advertising allows various promotional methods such as content marketing, social media promotion, and email marketing, there may be restrictions imposed by individual advertisers. It’s essential to review the terms and conditions of each advertiser’s program to ensure compliance.

  • Do I need to have prior experience in affiliate marketing to join?

No prior experience is required to join the Rakuten Advertising affiliate program. However, having a basic understanding of digital marketing concepts and strategies can be beneficial in maximizing your earning potential.

  • Can I track the performance of my affiliate links and campaigns?

Yes, Rakuten Advertising provides robust tracking and reporting tools within its platform. Affiliates can monitor key metrics such as clicks, conversions, and earnings in real-time to optimize their campaigns for better results.

  • Is there a minimum payout threshold for commissions?

Yes, Rakuten Advertising typically sets a minimum payout threshold, which varies depending on the payment method chosen by the affiliate. Once an affiliate’s earnings exceed this threshold, they become eligible for payout.

  • Are there any seasonal or promotional opportunities for affiliates to capitalize on?

Yes, Rakuten Advertising often runs special promotions, discounts, and seasonal campaigns that affiliates can leverage to boost their earnings. Keeping an eye on the platform’s news and updates can help affiliates stay informed about such opportunities.

  • Is it possible for me to work with other influencers or affiliates to promote products?

Yes, forming collaborations with other affiliates or influencers is allowed within the Rakuten Advertising affiliate program. Joint promotional efforts can help expand reach and drive more conversions.

  • What support resources are available for affiliates?

Rakuten Advertising offers a range of support resources for affiliates, including educational materials, webinars, and dedicated support channels. Affiliates can access these resources to enhance their understanding of affiliate marketing strategies and best practices.

  • Are there any geographical restrictions for joining the affiliate program?

 While Rakuten Advertising operates globally, some advertisers may have specific geographic targeting requirements or restrictions. Affiliates should review the terms and conditions of each advertiser’s program to ensure compliance with any geographical limitations.

  • Can I promote Rakuten Advertising’s own services as an affiliate?

Yes, affiliates have the opportunity to promote Rakuten Advertising’s suite of marketing solutions, including its affiliate network, as well as other services such as display advertising and influencer marketing.

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